A cool example of how one of car manufacturer decided to leverage social media marketing to launch its new car!

A typical car launch would have been a grand affair with a big show, celebrities and lots of marketing blitzkrieg. But here’s an example of how trends are changing. Renault® recently launched their latest SUV model Duster on Facebook®. Before the launch, Renault® ran a prelaunch video ad (teaser sort of!) on Facebook® asking the page viewers to visit them back again on particular day of launch to see it live! Now isn’t that a super cool example! Muaaah… SMIT loved it.

Hey Renault® Thumbs Up!

Renault Duster prelaunch video

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3 Responses to A cool example of how one of car manufacturer decided to leverage social media marketing to launch its new car!

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